Modern Marketing Demands Both Brain Hemispheres
Today's marketers need to write compelling copy AND analyze funnel metrics. They need creative intuition AND A/B testing discipline. JobUAI assessments evaluate both sides, ensuring you hire marketers who can both imagine and optimize.
Marketing Competency Assessment
- Digital Marketing Strategy: SEO technical knowledge, SEM campaign structure, social media planning, and integrated channel strategy across paid, owned, and earned media.
- Content Creation: Writing samples, tone-of-voice adaptation, headline A/B variants, and brand voice consistency checks across formats (social, email, long-form).
- Analytics & Attribution: Understanding of CAC, LTV, ROAS, attribution models, and ability to derive actionable insights from marketing data. Hands-on assessment with Google Analytics scenarios.
- Creative Thinking: Campaign ideation exercises, brand positioning challenges, and creative brief interpretation to evaluate originality and strategic creativity.
Specialization Assessments
Deeper modules available for Growth Marketing, Brand Marketing, Product Marketing, Content Marketing, and Performance Marketing—each with role-specific question banks.